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A recent report has shed light on Colorado University’s astounding financial gains since the start of the football season, thanks to the arrival of coach Deion Sanders.
According to Daily Camera the university has accumulated an estimated $90.55 million in advertising revenue within just three games, underscoring the transformative impact of Coach Prime.
To put this financial windfall into perspective, Deion Sanders signed a lucrative 5-year deal valued at nearly $30 million to coach the university’s football team.
The remarkable $90.55 million revenue generated in just three games has already made his contract seem like an absolute bargain.
One of the most tangible indicators of Coach Prime’s influence has been the remarkable surge in sales at the online team store.
Following Deion’s appointment, sales in the store witnessed an astonishing 505% increase in December alone. Year-to-date figures show that team store revenue is pacing an astonishing 892% ahead of 2022 and 153% ahead of 2021.
Even in the month of September, sales have skyrocketed, boasting an eye-popping 2,544% increase compared to the same period last year.
When considering the broader impact that includes ticket sales, sponsorships, merchandise, and other factors, it is becoming increasingly apparent that Deion Sanders could very well be worth over $1 billion to the university.
The ‘Deion Sanders Effect’ has not only revitalized the football program but has also turned into a financial juggernaut for Colorado University.