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UFC CEO Dana White is doubling down on his comments about the NFL.
Last week, White made headlines when he said the UFC was competing with four other major sports, and that the NFL was angry when Paramount signed the UFC to a $7.7 billion deal.
“We are not the sam“We are literally right now competing with the NFL, the NBA, Major League Baseball, and the NHL. If you think about where we sit in the pecking order of the top sports in the country, I don’t know this to be true, but I fu—– guarantee you it is: The day we announced that we did a $7.7 billion dollar deal, the executives at the NFL said, ‘How the f– did we not get this money, and how did we not know that kind of money was sitting over there? We’ll do games on Tuesday, Friday, Saturday.’”
🗣️”We are not the same” – Dana White claims NFL executives were stunned by the UFC’s $7.7 billion deal.
“We are not the same. We are literally competing with the NFL, the NBA, Major League Baseball, and the NHL right now. The day we announced the $7.7 billion deal, executives at… pic.twitter.com/hjrDQ8RpG0
— FREAK.MMA (@FREAKMMA1) June 21, 2026
White received immediate pushback from fans on social media over his comments.
The NFL made over 3x that much last year. The cowboys alone made almost 2 billion. No one in the NFL cares at all. https://t.co/Xzu31SjtQk
— Nobody (@MOON_MAN19) June 22, 2026
Over the weekend, White again claimed that the NFL was not happy with the UFC signed their deal with Paramount.
“They’re animals, man…I don’t know this to be true, but I absolutely, positively know this to be true. When we announced our Paramount deal, the NFL must have got together the next day and said, ‘There was $8B sitting over at Paramount and we didn’t get it?’…All of those guys are gonna be gunning for our deal.”
Dana White on the NFL: They’re animals, man…I don’t know this to be true, but I absolutely, positively know this to be true. When we announced our Paramount deal, the NFL must have got together the next day and said, ‘There was $8B sitting over at Paramount and we didn’t get… pic.twitter.com/rNyyDs4bsy
— Jed I. Goodman © (@jedigoodman) June 29, 2026