Dana White Trashes ‘MMA Experts’ With Hit Piece Video For Criticizing UFC 300 Fight Card Before It Broke Viewership Records

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UFC CEO Dana White is taking a victory lap after the enormous success of UFC 300.

A week after the event, the UFC released a press release revealing that the UFC 300 had broken several viewership records

GATE $16.5 million, the third highest-grossing UFC event ever
ATTENDANCE 20,067, a new record for a UFC event at T-Mobile Arena

Viewership
Most-watched UFC Pay Per View Prelims ever across ESPN platforms (ESPN+, Hulu SVOD, ESPN & ESPN Deportes combined)
Most-watched UFC Pay Per View Prelims ever on ESPN, with 1.86 million total viewers
Viewership on ESPN grew every 30 minutes from 8:00p – 10:00p ET, peaking with 2.49 million total viewers at 9:48p ET leading into the main card Pay-Per-View on ESPN+ at 10:00p ET
Most-viewed sports event of Saturday during primetime (8:00p – 10:00p ET) on cable and network television among total viewers and key demographics, including P18-34, P18-49, P25-54, M18-34, M18-49, M25-54, F18-34, F18-49, and F25-54

COMMERCIAL PAY PER VIEW IN US, CANADA, AND AUSTRALIA

U.S.: Highest result since July 2021 (UFC 264)
Canada: Highest result since March 2020 (UFC 248)
Australia: Highest result since January 2021 (UFC 257)

After the big numbers UFC 300 put up, White released a video showing various journalists, including Ariel Helwani, Brendan Schaub, and others, trashing the initial UFC 300 fight card announcement.

“As we rolled into UFC 300, the “mma experts weighed in on what they thought of UFC 300, and for all the fighters that were on this card , when I said this was the greatest card ever assembled in the history of combat sports, this is what the media thought of you guys.”