Deion Sanders Sold $1.2 Million Worth Of Sunglasses In One Day Amid Beef With Colorado St HC Jay Norvell

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Everything that Deion Sanders touches turns to gold these days, and his sponsors love him for it.

Earlier this week, Sanders was involved in a beef with Colorado State head coach Jay Norvell after Norvell called him out for wearing sunglasses everywhere.

“When I talk to grown-ups, I take my hat off and my glasses off,” said Norvell.

Sanders has since made Norvell’s comments bulletin board material and is making the Colorado vs. Colorado State game “personal.”

According to sports business reporter Joe Pompliano, Sanders has a deal with an eyewear company and has made a ton of money during his beef with rival coach Norvell.

After Norvell’s comments went viral, Sanders’ custom shades with Blenders Eyewear reportedly did $1.2 million in sales in one day.

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Brobible sports editor. Jorge is a Miami native and lifelong Heat fan. He has been covering the NBA, MLB and NFL professionally for almost 10 years, specializing in digital media. Email: