A large contingency of Detroit Lions fans pulled up to Sunday’s game against the Seahawks with their faces covered. They were rocking balaclavas.
Why? C.J. Gardner-Johnson asked for a sea of blue ski masks.
The 25-year-old defensive back wore a blue ski mask after the Lions’ 21-20 win over the Chiefs in Week 1 of the NFL season. He and Detroit are embracing the villain role this season.
Gone are the days of paper bags. In are ski masks.
It’s part of us, it’s just the culture, I’m changing it. No paper bags. Ski masks, we’re taking what’s ours.
— C.J. Gardner-Johnson
In turn, the former fourth-round pick encouraged his new fanbase to roll up to the home-opener rocking the team’s new signature look. He recently ordered a new designer mask for himself!
The Lions faithful delivered in a big way.
Even the giant Big Boy inside of the stadium got one!
Demand for ski masks in Detroit was so high that multiple stores in the area sold out. Fortunately, at least one savvy business man was there to help out the fans who didn’t get one.
He was slinging ski masks outside of Ford Field for $20 each. It was, at the very least, a 100% markup. The hustle was very real.
There was a palpable energy inside the building come kickoff and Gardner-Johnson led the team out of the tunnel. Yes, he was wearing his brand-new ski mask.
If you live in the Detroit area and happen to have a few blue balaclavas laying around, there is a real opportunity to turn a profit. The new era of Lions football has arrived and they are taking what’s theirs.