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Actor and wrestler Dwayne “The Rock” Johnson, who’s also a former college athlete, has launched a new NIL program called “The Rock’s Warriors” to promote his energy drink, ZOA Energy.
The program aims to feature talented college athletes who will endorse the brand and participate in marketing campaigns.
The inaugural class of “The Rock’s Warriors” includes seven outstanding college athletes:
- Angel Reese from Louisiana State University (LSU) in basketball,
- Hansel Enmanuel from Austin Peay State University in basketball,
- Brock Bowers from the University of Georgia in football,
- Marvin Harrison Jr. from Ohio State University in football,
- Drake Maye from the University of North Carolina (UNC) in football,
- Kam Kinchens from the University of Miami in football, and
- Amaya Gainer from Florida A&M University in softball.
Dwayne Johnson, who is also the co-founder and Chief Energy Officer of ZOA Energy, expressed his excitement about bringing together some of the best college athletes through this unique NIL expansion program.
Having experienced the hard work and determination required as a former college athlete himself, Johnson believes that ZOA Energy can empower these athletes both on and off the field.
The selected athletes will be involved in an upcoming marketing campaign, where they will create content for various social media platforms.
Additionally, they will support national and regional retail partnerships and participate in philanthropic events to promote ZOA Energy across the country.
As “The Rock’s Warriors” program gains momentum, it not only presents an exciting opportunity for these college athletes but also allows ZOA Energy to establish a strong presence in the sports and fitness community with the backing of some of the brightest talents in college athletics.