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Philadelphia Eagles have filed for a trademark on the term “Brotherly Shove,” the name they’ve given to a controversial QB-sneak play also dubbed the “Tush Push” by non-Eagles fans.
This play, likened to a rugby scrum, has sparked debates across the NFL. While some praise its effectiveness, critics, including people from other teams, have called for it to be banned
Trademark attorney Josh Gerben reported that the Eagles aim to use the phrase on an array of merchandise, ranging from shirts to hats. Their application currently sits in the review stage.
The Philadelphia Eagles have filed a trademark for:
"BROTHERLY SHOVE"
The filing, made on October 10th, indicates the @Eagles plan to offer a "BROTHERLY SHOVE"-brand of clothing.
The phrase refers to the team's unstoppable QB-sneak play.#FlyEaglesFly #Philly #NFLTwitter pic.twitter.com/xPMIQWNlBD
— Josh Gerben (@JoshGerben) October 16, 2023
For those unfamiliar, the “Brotherly Shove” maneuver involves the quarterback lining up under center during crucial 3rd or 4th down situations. His teammates then gather closely behind him, using their force to push him beyond the line of scrimmage.
It is interesting the Eagles are going all-in on this play considering it might not survive the next offseason review.