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Pop star Ed Sheeran and the NFL have teamed up for a collab that has left fans scratching their hands.
Earlier this week, the NFL announced Sheeran was going to be the main performer for the league’s big concert leading up to Thursday’s opening game between the Bucs and the Cowboys.
It’s almost here! 🏈
Join @edsheeran at the #Kickoff2021 Experience. @EAMaddenNFL pic.twitter.com/zQyv7y8QlK
— NFL (@NFL) September 7, 2021
The NFL took their collaboration with Ed Sheeran to the next level with a bizarre merch drop.
NFL x @edsheeran#Kickoff2021 Merch is here: https://t.co/mR2DjZOTdw pic.twitter.com/FhQh2XgZ6N
— NFL (@NFL) September 8, 2021
Fans immediately roasted the NFL over their latest marketing ploy.
Lmao hell yeah nothing gets me ready for football quite like a little Ed Sheeran. https://t.co/GpQaRkz57v
— Kyle, a Madson (@KyleAMadson) September 8, 2021
I ask this sincerely: do you know anyone who would buy something like this? Anyone? https://t.co/fqRC4LDrB4
— Jeremy Birmingham (@Birm) September 8, 2021
If you buy this you're a fed https://t.co/e0Jwl0YMVk
— Isaac (@WorldofIsaac) September 8, 2021
Who is buying this? https://t.co/uEsbSRbnZI
— Auburn Bot (@auburn_bot) September 8, 2021
finally a product for the large crossover market of die hard nfl fans who can’t help but sing their heart out to thinking out loud https://t.co/ky63QIs3LT
— string (@propjoesays) September 8, 2021
Nothing says NFL Kickoff like an Ed Sheeran starter jacket 🧥 https://t.co/9MVFMmxErv
— PropSwap (@PropSwap) September 8, 2021