Callaway Golf | Good Good Golf
Good Good's CEO has suggested legal action against Callaway Golf
The Callaway Golf and Good Good controversy is showing no signs of slowing down anytime soon. The pair of golf brands have been facing a PR crisis since the release of an ad that showed a man assaulting a woman.
Matt Kendrick, CEO of Good Good Golf, fired off posts on social media suggesting the partnership’s collapse could be more complex than the story that’s been put forth: according to Callaway’s CEO, Good Good produced the ad, and Callaway approved it.
Good Good Golf CEO Matt Kendrick says he agrees Callaway “set them up” and is “not opposed” to suing them
In a post on X/Twitter in the early hours of Friday, August 28, Kendrick claimed that Callaway conducted a “coordinated media blitz” and is trying to “cover up” their role in the ad.
“Interesting that @CallawayGolf asks us to make an ad then approves it then asks us to take the fall then drops us in a coordinated media blitz and covers it up by giving a million dollars away thinking everyone will be ok with it. 30 for 39 will be legendary,” Kendrick tweeted.
Interesting that @CallawayGolf asks us to make an ad then approves it then asks us to take the fall then drops us in a coordinated media blitz and covers it up by giving a million dollars away thinking everyone will be ok with it. 30 for 39 will be legendary.
— mattkendrick (@mattkendrick) August 28, 2026
After a user posted on social media that “Callaway set these guys up,” Kendrick responded, “I agree.” When another account suggested Good Good should sue Callaway, Kendrick also replied: “Not opposed.”
Good Good CEO Matt Kendrick says Callaway Golf asked them to make the advert, approved it, and is now trying to “cover it up by giving a million dollars away”.
He’s also posted on X that he’s “not opposed” to suing Callaway, said “I agree” to a post suggesting Callaway set Good… https://t.co/RDcI5URg1Z pic.twitter.com/Hor2SszrvM
— Flushing It (@flushingitgolf) August 28, 2026
Good Good has taken the brunt of the blame for the ad in the aftermath, and the fallout has also extended to Good Good’s Golf Channel show Big Break, as the network announced it will not be completing production of the current season, effectively canceling the show.
Good Good Golf has also pulled out as the title sponsor for the upcoming PGA Tour fall tournament that was scheduled to take place in Austin in November.