Callaway Golf | Good Good Golf
Good Good's CEO has suggested legal action against Callaway Golf
Good Good Ceo Matt Kendrick is no longer with the company after a tumultous.
Last week, Kendrick went on an unhinged rant directed at Callaway Golf, in which he implied that he would consider suing his former business partners after they pulled out of their business agreement due to a controversial ad that depicted a man tackling a woman.
“Interesting that @CallawayGolf asks us to make an ad then approves it then asks us to take the fall then drops us in a coordinated media blitz and covers it up by giving a million dollars away thinking everyone will be ok with it. 30 for 39 will be legendary,”
Good Good CEO Matt Kendrick says Callaway Golf asked them to make the advert, approved it, and is now trying to “cover it up by giving a million dollars away”.
He’s also posted on X that he’s “not opposed” to suing Callaway, said “I agree” to a post suggesting Callaway set Good… https://t.co/RDcI5URg1Z pic.twitter.com/Hor2SszrvM
— Flushing It (@flushingitgolf) August 28, 2026
Kendrick later said in an interview with Front Office Sports that he hadn’t seen the ad before it aired and had fired the marketing department responsible for running it.
“Our marketing team saw it. Callaway said they approved it, and that went through their marketing team, as well. So, both sides saw it. I don’t approve every social post that goes up—that doesn’t come across my desk. Just like it wouldn’t go across (Callaway CEO) Chip Brewer’s desk.”
“I was actually out of town, so I wasn’t in office when it came out. I didn’t see it initially when it went up, either. But my team informed me that they had pulled it down and then I saw it. And after I saw it, I was like, ‘this isn’t acceptable.’ I never saw before it went up—I’m just not monitoring all the time. But my team informed me what was going on and then I saw it and I said I understand why we’re pulling this down.”
Good Good CEO Matt Kendrick tells me he did not see the driver ad before it was published, members of the marketing team responsible for the ad have been removed.
Also: Good Good's Callaway deal was expiring this year, extension talks were underway; no actual plans to sue. https://t.co/0sAKjxKnKa
— David Rumsey (@_DavidRumsey) August 28, 2026
On Wednesday, Business Insider revealed that Kendrick had been ousted as CEO, according to an internal memo.
Via Business Insider
Good Good’s CEO and president are out on Wednesday in the latest twist at the beleaguered YouTube golf collective, according to a memo seen by Business Insider.
Nahid Giga, one of the company’s founders and an early investor, will step in as interim CEO, according to a memo shared by Alex Puchala, who leads finance and operations at Good Good.
Puchala called it a difficult day for Good Good. “Matt helped build something extraordinary that exceeded all expectations and continues to bring countless new fans to the sport.”