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Execs at Bud Light and Labatt Blue are probably very happy on Monday morning.
On Sunday afternoon, Eagles star Jason Kelce stole the show while hanging out in the Chiefs’ suite with Taylor Swift and other celebrities.
Throughout the Chiefs–Bills game, a shirtless Kelce went viral chugging different brands of beers while in the suite, including Labatt Blue and Bud Light.
@RossTuckerPod -I spy a Labatt’s Blue Light in Jason Kelce’s right hand!! pic.twitter.com/RNs1NPMNQD
— Bob Duffy (@duff108819) January 22, 2024
Bud Light execs are likely ecstatic that Kelce was seen drinking one of their beers in front of Swift.
Jason Kelce shirtless drinking a Bud Light in the background is incredible 😭 pic.twitter.com/Mkcoyycp8S
— betr (@betr) January 22, 2024
According to Apex Marketing, the shot of Kelce drinking Labatt Blue gave the company over $600k in free advertising.
$629,288 – the brand value @LabattUSA (Labatt Blue) got from this stunt according to @ApexMarketing. https://t.co/yQhhgw51WP
— Jess Golden (@JGolden5) January 22, 2024
We still don’t have numbers for how much Bud Light got in free advertising, but it’s probably in the several hundred thousands range.
If Kelce does intend to retire from football he can expect brands to line up and work with him.