SEC Star Signs Wholesome NIL Deal With His Dog And Fans Are Absolutely Loving It

Juice Wells leads the South Carolina Gamecocks onto the field for the Gator Bowl.

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South Carolina Gamecocks star Juice Wells has inked a new NIL deal. The talented wide receiver recently announced a partnership with The Farmer’s Dog, a healthy pet food brand.

Wells dropped a new video promoting his new partnership alongside his pup and co-star, Sosa. Fans are absolutely loving it.

Wells came to Columbia via the transfer portal last season after spending two seasons at James Madison. With JMU, the pass catcher reeled in 116 receptions for 1,853 yards and 21 scores.

Despite the step up in competition, Wells’ production hasn’t seen a dip. With the Gamecocks, he hauled in 68 catches for 928 yards, making him one of the SEC’s top returning receivers for 2023.

He played a massive role in South Carolina’s back-to-back upsets of top 10 foes Tennessee and Clemson, helping the team keep two bitter foes out of College Football Playoff contention.

That on-field production is leading to off-field perks, with the latest being this NIL deal with The Farmer’s Dog.

It’s the latest deal for the wideout, who’s already teamed up with the South Carolina Watermelon Association, and even created his own custom trading cards through Johnso Creative.

One Wednesday, Wells released a commercial to promote his newest partnership on his Instagram page.


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A post shared by Antwane Wells 🧃 (@juicew3lls)

Fans were quick to post comments below the video.

One person wrote, “Wholesome NIL content,” while someone else said, “I love this!”

Wells is enjoying the fruits of his labor on the NIL front. He’ll look to continue the strong play next season in Columbia.