LIV Golf Gets Clowned On For Organizing Flash Mob At London Event

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One of the biggest issues LIV Golf faced when it set out to give the PGA Tour a run for its money was figuring out exactly how to differentiate itself from the organization it was attempting to go toe-to-toe with.

After all, its biggest draw was the players it managed to poach from the PGA Tour, although it did what it could to set itself apart with a 54-hole and team-based format supplemented by the party-like atmosphere it’s attempted to foster in the hopes of drawing in spectators.

When you consider LIV Golf has largely only managed to make headlines thanks to the drama it’s produced as opposed to the whole “golf” aspect of the charade, I’d argue it’s failed miserably in its quest to attract the kind of attention it was presumably hoping for upon its inception.

With that said, it’s certainly not for lack of trying.

On Thursday, LIV’s latest event kicked off at the Centurion Club outside of London—but not before a number of people made their way onto the tee box at the first hole before treating attendees to one of the flash mobs that were all the rage in the mid-2000s with the help of LMFAO’s almost equally-dated “Party Rock Anthem.”

I can’t tell you what inspired LIV Golf to decide to revive a trend that’s been Decidedly Over for at least 15 years; perhaps the people who gave it the green light decided enough time had passed to bring back something that’s old enough to be considered retro?

However, I can tell you plenty of people who caught wind of the stunt were more than happy to do some dunking on a very easy target.

This physically hurt to watch

— Joe (@the_joe_hacker) July 7, 2023

At this point, I’m convinced everyone involved with LIV Golf has some crippling masochistic tendencies, as I can’t think of any other way to explain how it manages to shoot itself in the foot over and over again.