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LIV Golf stars have heard all the complaints. “Their events are only three rounds. Players are only in it for the money. The competition level isn’t high enough.” All of which are valid critiques, of course. But they don’t seem to think so, and in a new advertisement ahead of The Masters, LIV golfers are going on the defensive.
The one-minute spot features stars such as Jon Rahm, Ian Poulter and Paul Casey telling golf fans all about how they’re wrong and that they shouldn’t criticize LIV or its competitors.
💬 “DON’T EVER TELL ME I DON’T CARE ABOUT GOLF”
For the first time, LIV Golf provides an all access series taking fans to the inside of the league, its teams and players. Premiering April 7th on @FS1 📺#LlVToWin pic.twitter.com/sIn2cedNlN
— LIV Golf (@livgolf_league) March 28, 2025
Fans And Media Members Call Out LIV Golf Over New Ad Whining About Criticism
But as Ben Coley of SportingLife.com writes, almost all of the claims made by the advertisement are easily disproved. In particular, Coley called out English star Paul Casey. Casey, 47, was once the third-ranked golfer in the world but last won a PGA Tour tournament in 2019.
“We have Paul Casey beginning his contribution with an abrupt ‘people said’. Do you know what else people said,” Coley asks. “Forgive me now for quoting in full: ‘Signing a deal and being paid to be down there, I would be a hypocrite if I did that. Anybody who says sport isn’t political, that’s rubbish. Sport is very political. I’m glad I took a stance, more so if it highlights the issues within the region, especially next door in Yemen. I’ve seen the numbers.”
So uh, about that, Paul? Coley also points to Kevin Na stating that nothing matters if you do not win. But Na has zero wins in LIV Golf and yet he’s made nearly a quarter of his career earnings with LIV after a lengthy PGA Tour career.
“If your league-produced docuseries has to spend time convincing fans that the players actually give a s— about your league, you might have a problem,” one fan tweeted about the promo.
“The woe is me from guys who made a choice to take a payday was already grating, but then go make a whole f—ing doc-series that seems like a response twitter trolls… how soft are these guys,” asked another.
Ultimately, it appears the ad backfired in a huge way. But hey, at least the checks are continuing to clear.