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- LSU quarterback Myles Brennan has an NIL deal with Walk-On’s Bistreaux.
- His partnership made for tremendous content on Wednesday and it is everything great about Name, Image, Likeness.
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Name, Image and Likeness has changed the landscape of college athletics. Not only has it had a direct effect on recruiting, but it has made for some incredible content opportunities.
Take LSU quarterback Myles Brennan, for example.
Brennan, who is heading into his sixth year with the Tigers, entered the transfer portal in November. However, he opted to remain in Baton Rouge and will finish out his college career where it began in 2017.
The 6-foot-4, 210-pound 22-year-old is expected to earn the starting job in 2022. At the very least, he will have a good chance to earn the QB1 role in competition.
Either way, Brennan is going to make money this fall. When the NCAA announced its new rules on Name, Image and Likeness in July, he was among the first to sign a deal.
On July 1, Brennan announced partnerships with Walk-On’s Sports Bistreaux, Smalls Sliders and Smoothie King. His Walk-On’s agreement led to a hilarious TikTok video on Wednesday.
To celebrate National Signing Day, Brennan joined in on a viral trend that began in December and includes a lot of air-humping. Here is the video that started it all:
https://www.tiktok.com/@theinspiredunemployed/video/7043706242715471106?is_from_webapp=1&sender_device=pc&web_id7016054343469663750
Brennan got in on the trend with Walk-On’s official account and it was very funny. Unlike his head coach Brian Kelly, who was grinding on a recruit (that he didn’t land) in a recent viral TikTok, Brennan never invaded the personal space of another human being.
It’s very funny, take a look:
@walk_ons You know how we celebrate #signingday in the bayou #walkons + @mylesbrennan12 Vid: @noah_brous Partner: @matchpointconnection
The goal of Brennan’s video, obviously, was to promote the restaurant/bar/bistro. However, the way in which he did so was absolutely hilarious. Even Brennan himself could hardly hold back a laugh as he thrust his hips around Walk On’s.
This right here is everything that is great about NIL. This time last year, this content never would have existed. Today, Brennan is able to earn a few bucks (maybe even more than a few) by having fun on social media. You simply love to see it.