There are social media gaffes and then there are social media meltdowns. This definitely qualifies as the latter.
The New England Patriots used their Twitter account to thank individual fans for their support tonight, a nice gesture that went horribly wrong when this handle somehow made it through the vetting process.
That jersey. Not going to be a top seller in the team store.
The tweet was up for about 15 minutes before someone stepped in and pressed delete.
[H/T: The Big Lead]