cbs
NFL’s cameras were obsessed with Madison Beer on Sunday.
Earlier this year, Beer got engaged to Chargers QB Justin Herbert less than a year after they began dating.
Since their engagement, Beer has been seen around the Chargers more often, which reportedly is a ploy by the NFL to get women interested in football.
“On the league and club level, we’ve engaged our players’ families and loved ones for years,” NFL SVP of social and influencer marketing Ian Trombetta said. “Whether it’s Training Camp, weekly practice or a major event like the Super Bowl, we look for authentic opportunities to highlight our players and the people who are part of their journey … The content is authentic, genuine and relatable, and that’s resonated strongly with women and young fans, who are key growth audiences for the NFL.”
On Sunday, Beer was heavily featured during the broadcast of the Chargers-Cardinals game.
Madison Beer supporting Justin Herbert ❤️
(📺 CBS) pic.twitter.com/lK7wWfd5A8
— SportsCenter (@SportsCenter) September 13, 2026
It seems like the NFL’s plans are working because Beer went viral during Sunday’s broadcast.
“Justin Herbert finds Ladd McConkey in the end zone”
The cameraman: pic.twitter.com/9mqpHxHSjr
— Bet105 (@bet_105) September 13, 2026
I would throw for 600 yards a game if Madison Beer came to watch me, but that’s just me pic.twitter.com/JJezl43LVq
— NFL Memes (@NFLMemes) September 13, 2026