The NFL is getting creative on how to market the game to kids and families.
On Tuesday, CBS announced they were partnering with the league to produce a cartoonish broadcast of the NFL’s wild-card game to be aired on Nickelodeon that will be filled with googly eye effects on players and slime superimposed in the end zone.
SpongeBob, Slime, and Googly Eyes, @NFLonCBS and @Nickelodeon will present the NFL like you’ve NEVER seen it before on Wild Card Weekend.
Details on the January 10 broadcast here: https://t.co/NK00FW2vsN pic.twitter.com/x3wf1dqaIk
— CBS Sports (@CBSSports) December 15, 2020
Via CBS.com
CBS Sports and Nickelodeon are getting kids and families into the game with a special slime-filled presentation of the National Football League’s Wild Card game on Sunday, Jan. 10, at 4:30 p.m. (ET). The NFL Wild Card Game on Nickelodeon will feature one-of-a-kind kid-focused content and Nick-themed elements throughout, including a special halftime presentation, guest reporters and original on-field graphics, virtual filters and more. The NFL Wild Card Game on Nickelodeon will air alongside CBS Sports’ broadcast of the game on The CBS Television Network.
Despite the fact that the broadcast is geared towards children many adults have already stated they’re going to watch the Nickelodeon version of the game instead of the boring traditional broadcast on CBS.
I’m definitely watching this instead of the CBS broadcast. https://t.co/8EbgBCIdi6
— Ross Jackson (@RossJacksonNOLA) December 15, 2020
https://twitter.com/HallOfJacob/status/1338863076821516291
https://twitter.com/mwigi02/status/1338865874824876034
https://twitter.com/mwigi02/status/1338865874824876034
28 year old me is hyper ventilating. I mean 10 year old me. 10… https://t.co/fn0pl2o7Io
— SC (@stevencookin) December 15, 2020