The NFL and CBS sports teamed up to bring a cartoonish broadcast on Nickelodeon in an effort to market the game to younger viewers.
CBS Sports and Nickelodeon are getting kids and families into the game with a special slime-filled presentation of the National Football League’s Wild Card game on Sunday, Jan. 10, at 4:30 p.m. (ET). The NFL Wild Card Game on Nickelodeon will feature one-of-a-kind kid-focused content and Nick-themed elements throughout, including a special halftime presentation, guest reporters and original on-field graphics, virtual filters and more. The NFL Wild Card Game on Nickelodeon will air alongside CBS Sports’ broadcast of the game on The CBS Television Network.
The Nickelodeon broadcast featured former NFL wide receiver Nate Burleson answering questions kids would like to know about football like “what do players do when they have to go the bathroom during a game?”
Nate Burleson explaining to the kids at home what football players do if they have to go to the bathroom during a game pic.twitter.com/ooAwuedk2A
— gifdsports (@gifdsports) January 10, 2021
Sunday’s broadcast on the kid’s network also debuted a slime cannon animation after a team scores a touchdown and it’s pretty awesome.
SLIME CANNONS! 🤮
— New Orleans Saints (@Saints) January 10, 2021
CBS might want to consider bringing the slime cannon to their regular NFL broadcasts.