IMAGN IMAGES via Reuters Connect
Conor McGregor’s return led to big ratings for Paramount.
On Saturday night, McGregor returned to the Octagon for the first time in five years to face off against Max Holloway.
Unfortunately, McGregor suffered a devastating leg injury early in round one of the fight that prevented him from continuing.
On Thursday, Paramount released its ratings for the event, which were the most-streamed live MMA event on the platform.
Paramount+ announced today nearly 16M* viewers and a record-breaking 8M peak concurrent streams for UFC 329: McGregor vs Holloway 2 in the U.S. and Latin America – more than any other exclusive live event and behind only Super Bowl LVIII across all live events for the streamer.
Paramount+ announced today nearly 16M* viewers and a record-breaking 8M peak concurrent streams for UFC 329: McGregor vs Holloway 2 in the U.S. and Latin America – more than any other exclusive live event and behind only Super Bowl LVIII across all live events for the streamer.
Viewers Reached: 15.9M
U.S.: 14.3M*
Latin America: 1.6M**
Peak Concurrent Streams UFC 329: 8.3M**
UFC Freedom 250: 7.9M**
UFC 324: 5.93M**
Live Average Minute Audience/Streaming Views (Main Card): 6.5M
U.S.: 6.1M*
Latin America: 0.4M**