Name, Image and Likeness has been good to Shilo Sanders. The middle son of Deion Sanders, who is Colorado’s second-leading tackler through four games, flexed his NIL wealth with his most recent deal on Thursday.
Sanders purchased a brand-new, 2023 Mercedes-AMG GLE 63 S Coupe back in May.
The luxury vehicle has a sticker price of $120,000. Sanders is 23 years old and still in school.
Imagine explaining that to SMU as it received the death penalty back in 1985?! Anyway…
Sanders is driving around Boulder in a car that most students cannot even fathom being able to afford. And it’s not his first! As part of a previous deal with Porsche of Jackson while in Mississippi, he drove a black Porsche around Jackson State.
Now it’s a white Mercedes. Except it’s not white anymore!
Sanders reached an agreement with Tint My Ride. No, there is no relation to MTV’s Pimp My Ride.
Tint My Ride is an automotive window tinting service based out of Denver. It is a “one-stop shop for all automobile customization services.”
As part of the deal, Sanders had his Mercedes wrapped in Colorado colors — matte black and gold. His number, 21, is engraved on the gas cap, which is a nice touch.
Deiondra Sanders called it “HARD🔥.”
Safety Trevor Woods joked that Shilo copied his matte black wrap job.
According to Tint My Ride, “Shilo also got the full package and we got the doorjambs and all the original white paint covered inside and out!”
There is a lot of buzz around the Colorado program, even after a loss to Oregon. Coach Prime is one of the greatest promoters in sports and he has created countless NIL opportunities for his team and his family. Shilo’s wrap job is just the latest deal in his vast Name, Image and Likeness portfolio!