Sports Finance Report: Cowboys Most Valuable Team For 11th Straight Year

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Editor’s Note: Welcome to a daily column we run here at BroBible breaking down the day’s biggest stories in sports finance with commentary from the equities analyst and sports fanatic perspectives. It comes to us via our friends at JohnWallStreet, publisher of a free e-mail newsletter focused on sports related public equities and their subsidiaries. You can sign up here.


CBS, NBC (CMCSA), FOX (FOXA) & ESPN (DIS) expected to generate $2.5 billion in advertising revenues during the 2017 season; but a 12% YOY ratings decline in Week 1, followed by a 15% YOY decline in Week 2, may indicate the networks will fall several hundred million dollars short of that estimate. A 10% viewership decline would likely cost the networks more than $200 million in potential earnings. Between the Sept. 7 start of the NFL season and the end of Week 2, shares of DIS, CMCSA & CBS were down 3, 5 and 7% respectively; with shares of FOXA up 2%.

Howie Long-Short: Look for the league to change its stance on legalized gambling should the ratings continue to slide.

Fan Marino: How come no one wants to talk about the fact that since 2009, only 3 QBs drafted (and still starting) have won a playoff game (Russell Wilson, Cam Newton and Andrew Luck). The product is stale.



Forbes released its annual list of NFL team valuations and for the 11th straight year the Dallas Cowboys are on top, up 14% YOY ($4.8 billion). The Patriots, Giants, Redskins, 49ers and Rams also scored valuations north of $3 billion. On average, team values increased by 8% YOY (up to $2.5 billion), with the NYJ being the only team that did not see growth YOY. Valuations have skyrocketed over the last 5 years. In 2012, the Cowboys were the only team worth $2 billion; now all but 5 teams are, with the lowest valued team at $1.6 billion (Buffalo).

Howie Long-Short: Operating profits were on average a record $101 million/team last year, with every single team making at least $40 million; but somehow Forbes doesn’t think the Jets increased in value. It’s laughable to peg the team at just $2.75 million. NBA teams are now going for $2 billion+. The Jets/Giants each own 50% of a $1.2 billion stadium. If a NY based NFL team ever hit the market, the number would be closer to $4 billion than $3 billion.

Fan Marino: The Raiders are up 14% YOY (behind only ATL, DAL and N.O.), so from a fiscal perspective, the decision to announce the move to Las Vegas was the correct one. Then you see this, this, and this, and know the league should have done more to keep the team in Oakland.    


The Men’s ATP (Tennis) tour has announced that the Finals of Next Gen ATP Tournament (Nov. 7-12) will feature electronic line calling for all shots, for the first time at an ATP sanctioned event. The Hawk-Eye Live system shows replays of close shots on stadium screens, so that both the competitors and the fans in the stadium can determine where a ball landed. The technology is currently utilized on contested replay reviews at other tour stops. The season ending tournament will showcase the top players under the age of 21, and include several other experimental rule changes including; 4 game sets, no lets and a serve clock.

Howie Long-Short: Hawk-Eye is a subsidiary of Sony (SNE). While terms of the 2011 acquisition were never released, it was estimated SNE paid upwards of $32 million for the ball-tracking technology.

Fan Marino: The Hawk-Eye Live system uses 10 cameras, set at the center and base lines, to calculate the path of the ball. The system reportedly has a 2.6mm error rate. While that is impressive from a technological standpoint, fans should be concerned about the false transparency it creates. Hawk-Eye makes its decisions based on modelled reconstructions, not the actual video; yet encourages its viewers to believe the reconstructed image without acknowledging room for error. In other words, don’t believe everything you see!

What is JohnWallStreet?

JohnWallStreet is not a person or location, but a destination for the educated sports fan.

While we won’t be publishing “hot takes” on LeBron’s relative greatness to Jordan, we will be offering up the most relevant sports related finance news, in easily digestible bites, with commentary from both the equities analyst and sports fanatic perspectives.

We’ll cover publicly traded professional teams & stadiums, television networks, apparel & footwear companies, equipment companies, ticketing companies, content and facilities providers. If it trades on Wall Street, and has a sports angle, it’s in our wheel house.

Howie Long-Short and Fan Marino will be providing their expert opinions on each story. They have slightly different areas of expertise. Fan Marino is a firm believer that the SEC is the premier football conference. Howie Long-Short knows it as the Security & Exchange Commission. Fan Marino lives and dies with the college selection of 5 star, blue chip recruits. Howie Long-Short spends his days analyzing blue chip stocks. Howie Long-Short knows that Black Monday occurred on October 19th, 1987. Fan Marino swears it happens every January after Week 17. You get the point.

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