The College Football Playoff is a giant success and ESPN is reaping the benefits in the form of big ratings.
Not wanting to cede the spotlight for even one second, the network released a new SportsCenter commercial “starring” the two winning coaches.
Very, very clever. It’s almost as if they have a marketing team up in Bristol aimed at capitalizing on trending topics.
Now, I’m not sure why Urban Meyer and Mark Helfrich have offices at ESPN headquarters, but let’s not dissect this spot too much.