People Are Mad At Travis Kelce For Promoting Bud Light In New Commercial

Bud Light appears to be using NFL star Travis Kelce to rehabilitate their image after the Dylan Mulvaney controversy, but it doesn’t appear to be working.

For the past few months, Bud Light has lost a ton of market share after receiving backlash due to their partnership with trans social media influencer Dylan Mulvaney.

Via NY Times

For more than two decades, Bud Light was the best-selling beer in the United States. Its sales exceeded $5 billion last year, roughly 9 percent of Anheuser-Busch InBev’s revenue. But since the boycott, Bud Light has been dethroned by Modelo Especial. In the four weeks that ended in mid-June, the volume of Bud Light sold nationally plunged an average of 29 percent from a year earlier, according to data from the research firm NIQ, analyzed by the consulting firm Bump Williams.

Bud Light has since distanced themselves from Mulvaney and have leaned into a more traditional marketing strategy by signing NFL star Travis Kelce for their new ad.

Unfortunately, those people who are still angry with Bug Light over the Mulvaney campaign are not into the Kelce ad.

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