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Travis Kelce’s managers are speaking out after a big 2023 with their client.
Last year, Kelce became a household name after dating Taylor Swift, starring in several commercials, and starting one of the biggest podcasts in sports.
Kelce’s stardom is no coincidence according to his managers André and Aaron Eanes, who spoke with the NY Times this week about their client’s newfound mainstream fame.
“People say to me, ‘Man, it’s been a crazy year,’” Aaron Eanes said. “When I say, ‘Actually, it’s not that crazy,’ people look at me funny. It’s because it’s easy when you have a plan. We’re executing that plan.”
“We positioned Travis to be world famous,” André Eanes said. “We didn’t know how it would happen, or when it would happen, or what would help push that further along. But it’s always been the thought in the back of our minds.”
Unfortunately, the managers are worried that there might be too much Travis Kelce on the airwaves due to his relationship with Swift and being featured in several commercials.
Via NY Times
While 2023 was a nearly perfect year for Mr. Kelce, Aaron Eanes said the increased attention has his team considering a potential area of concern: oversaturation. Is there too much of Mr. Kelce on television and in the news, and could fans grow numb to the sight of him? The plan for next year revolves around one word: curation. Fewer deals. Quality over quantity. Authenticity first.
Travis’ managers are probably right, every time you turn on the TV these days there’s a good chance you see him in a commercial or on the news.