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The UFC is touting some big numbers for their UFC White House event.
Last week, Paramount revealed that the event had reached 17 million viewers in the US and Latin America, with an average of 8 million viewers.
Earlier this week, UFC CEO Dana White promised to release the global numbers for the event, and that they would be “massive.”
“It was huge and the global numbers were massive. That’s going to come out next week. It’s the biggest thing that we’ve ever done. Obviously, the biggest thing ever for the sport.
“My job, I’ve been saying this since the end of the ESPN deal, my job is to deliver for Paramount and boy have we delivered in six months. I mean a lot of the stuff, we’ve just been quiet, we let them announce and then some of these markets that we’re still in are pay-per-view. You’ve got to go through all the pay-per-view stuff and everything else but the global number will probably come out next week.”
On Friday, the UFC released the global numbers for the event, and are saying it reached 34 million people worldwide.
Following Paramount+’s recent announcement that UFC Freedom 250 reached a record-breaking 17 million total viewers on the platform across the U.S. and Latin America, UFC® today announced that viewership in additional countries, including Australia, China, India, South Korea, New Zealand, and the U.K., has doubled the reported audience and increased total global viewership to an estimated 34 million people, making the landmark White House card one of the most-watched events in UFC history.
The UFC is also claiming to have generated over 126 billion social media videos for the event.
UFC FREEDOM 250 also delivered the most powerful social media performance ever for UFC. Throughout fight week (June 8–14), UFC social media amassed 126 billion total views, 5 billion engagements, and 536,000 new followers. UFC was the top trend throughout fight night on June 14, occupying eight of the top 10 trending positions.