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UFC White House event draws big ratings for Paramount+
The UFC White House event appears to be a success for the UFC and Paramount.
On Sunday, UFC CEO Dana White told the media that the UFC White House event was expected to draw massive numbers and that Paramount execs were excited about the sport’s future.
“I got off the phone with David Ellison (CEO of Paramount Skydance), and he’s going crazy,” said White.
“Out the gates from the first fight, the fight exceeded all their expectations. I’ll let Paramount make their own announcement,, but it was monstrous tonight, monstrous. You don’t get calls from billionaires flipping out too often, so he is extremely excited. I’ll let them do their thing.”
On Thursday, they finally released the ratings, and they seem to be pretty happy.
According to Paramount, the entire fight card averaged 7 million viewers in the US. and 1.6 million viewers in Latin America.
In total, the broadcast reached 17 million viewers.
Live Average Minute Audience/Streaming Views (Over Seven Bouts): 8.2M
US*: 7.0M
Latin America**:1.2M
Viewers Reached: 17M
US*: 15.26M
Latin America**: 1.67M
The current ratings numbers do not include global territories like the UK and Australia, which will be released sometime next week.