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A major announcement in the world of television was made public on Tuesday, and it could change the way fans consume their favorite sports in the very near future. And by change, we mean return to the previous viewing experience.
Fox, Disney, and Warner Bros. are set to partner in an attempt to combine forces and put all of their streaming sports offerings into one user-friendly location.
No more flipping from app to app when looking to enjoy games from different leagues.
Soon, you’ll be able to change from that NHL matchup, over to college football, then to NBA without leaving your original streaming outlet.
Here’s more on the venture from Variety:
The three media giants are slated to launch the new service in the fall. Subscribers would get access to linear sports networks including ESPN, ESPN2, ESPNU, SECN, ACCN, ESPNEWS, ABC, Fox, FS1, FS2, BTN, TNT, TBS, truTV and ESPN+, as well as hundreds of hours from the NFL, NBA, MLB and NHL and many top college divisions. Pricing will be announced at a later date.
Each company would own one third of the new outlet and license their sports content to it on a non-exclusive basis.
While the NFL could still require a subscription for Thursday Night Football (Amazon) and Sunday Night Football (NBC/Peacock), other major leagues would be included.
The news is a game-changer in terms of viewer experience, but many online immediately noticed a familiarity with the advertised setup.
Of course, that being cable.
“This is what inevitably will happen,” wrote Scott Van Pelt.
“All this streaming and having to toggle back and forth on apps – which ends up costing more money when you add it all up – people are going to be like, can’t we just watch all this in one place? You can. Well – you could. It was cable.”
The more things change, the more they stay the same, right?
Time is a flat circle
— Dan Rapaport (@Daniel_Rapaport) February 6, 2024
Here’s the immediate reaction to the streaming sports deal on social media.
“We’ve gone from ‘cutting the cord’ back to cable again.”
“So…cable TV?”
“iCable.”
Pricing for a subscription has yet to be determined, but soon, you’ll be able to watch all of your favorite sports content in one convenient place (again!).