805 Beer
- Tyler Beremen first got on a dirt bike at four years old, he never expected his childhood need for speed to become a lifestyle or a career.
- He just wanted to go fast like his father and grandfather had before him.
- Click HERE for more action sports coverage!
26 years after Tyler Bereman got on a motorcycle for the first time at the age of four, he is pushing the boundaries of going big on a dirt bike.
Bereman, a former supercross racer turned free-rider, keeps an open mind and is full of love for everything that involves being on two wheels. His family was his influence, but it was always up to him how far he took his passion. And it has taken him quite far.
Growing up in Templeton, California, Bereman spent his free time ripping the backroads of the small one stoplight town in the shadows of Firestone Walker’s 805 brewery. Thus, when the opportunity arose to tell his story with 805 Beer, it was a no-brainer.
“It’s pretty funny,” Bereman said. “As a kid, we used to ride behind the brewery and get kicked out for trespassing. And then to fast forward to today, and being able to drive by the brewery and see a billboard of myself right across the street— it’s pretty crazy. It’s a full-circle moment for me growing up there and then now being sponsored by the company and something (a beer) that I love.”
Who Is Tyler Bereman? Here Is His Story:
Tyler Bereman Believes That Dirt Biking Found Him.
Since the day that Bereman was born, dirt bikes have been in his life. His dad was racing every weekend and his grandfather was heavily involved with his son’s career, as well as one of his own.
Because of his family’s relationship with dirt bikes, he got one of his own at the young age of four.
“I got my first bike when I was four when I graduated pre-school,” Bereman said. “And when I graduated, I slid down the slide and my teacher asked me what I wanted to be when I grow up. I told him I wanted to be a professional motorcycle rider.”
Sure enough, that is exactly what ended up happening. Bereman chased his goals with relentless tenacity and is in the process of living out his dream.
However, if it weren’t for his dad and grandpa, he might not be at this point in his career. He might not share his passion for dirt bikes without them.
Bereman likes to think that he didn’t find dirt bikes, dirt bikes found him. As a result, he believes that this is what he was always destined to do and that he would have found his way to the sport one way or another.
“The bike is basically all I’ve ever known,” Bereman said. “From the second that I was born, I was going to races with my dad. And my grandpa was super involved with my dad, and he used to ride back in the day way before my time. It was just two wheels and that need for speed. It’s basically been my life and all I’ve ever really known. So I’d like to say if they didn’t basically introduce me to that, that it would have found me. Fortunately, I was born into it so we didn’t have to mess around and find out.”
Once Tyle Bereman discovered his mutual love for dirt bikes, he set out to make his passion into a career. But he didn’t always know that it was possible.
At first, Bereman started competing on the racing circuit. But even then, it wasn’t until he was late into high school that things started to fall into place.
“I was 17, 18, something like that, and I started clicking off some good results,” Bereman said. “At that point I was like, ‘You know what, I think I can do this.’ That was basically that transition period of believing in myself and then chasing the dream.”
From that point on, Bereman was locked in on making his dream into a reality. It took time, and a huge transition from racing to freestyle, but he made it happen. With that being said, the difference between the two sides of dirt biking is drastic.
“It was awesome because I was able to take a step back,” Bereman said. “You can say that when I was racing, it was a career or a job. But now my riding has kind of transitioned into what I do now, and it’s more of a lifestyle than a job.”
Ultimately, Bereman is thrilled to land where he ended up.
“I’m getting to travel the world, I make my own schedule and do what I want while creating content along the way,” he said. “And it’s amazing, having partners like 805 Beer and all these companies that allowed me to support me to do my dream is amazing, so it’s just really cool how it’s all became its full circle, and it’s all just taken back to that old saying of, just never give up.”
That notion of never giving up is something that Bereman holds close. He faced a lot of adversity while trying to make his passion into a career and never stopped putting his foot on the gas.
The Dual-Edged Sword Of Social Media.
When it comes to the lifestyle that Bereman has created for himself, content plays a huge role— if not the most important role. As he goes out and embarks on incredible adventures, there needs to be a marketable element.
That’s where social media comes in. Facebook, Twitter, TikTok, YouTube and particularly Instagram is a big part of Bereman’s day-to-day.
“I was really fortunate,” he said. “When I decided to transition from racing, social media was taking off and basically taking over, so it was really cool to that outlet to have your content and be seeing through a social network like that.”
At first, Bereman was getting on his bike and producing things for himself. He had to build a portfolio and people had to like what he was putting out.
Eventually, Bereman’s led to him to make enough money to live off of his lifestyle. And then he takes that money and puts it right back into his content.
It’s a full circle process.
“By doing that, it led me to getting amazing sponsors like Fasthouse and 805 and others that allow me to make salary from these companies,” he said. “And then I’m able to put that salary back into my travel and producing content.”
As is with anything, at the end of the day, a job is a job. Even if it’s more of a “lifestyle.” Despite the pressure to constantly be engaging with an audience and build his online presence, Bereman makes sure to take it from a 30,000-foot view.
“I know that at times, social media tends to take over and it gets a bit overwhelming, and sometimes I wish that social media wasn’t our job, but technically it is,” Bereman said. “Riding is my job, but social media is also my job, it’s a way to market myself. Sometimes it gets frustrating, but at the same time, I really enjoy actually going out in the elements and filming. So there’s a give and a take there. There’s definitely a fine line and a balance, but at the end of the day, when I take myself out of the heart of it, I’m getting to do what I love and it’s hard to call it a job.”
At the end of the day, even when he wants to turn off his phone and leave the world behind, Bereman understand the duality of social media and is grateful for the opportunity it has brought him.
Finding Nostalgia In ‘The Whip’ Keeps Tyler Bereman Coming Back.
As Bereman made the transition from racing to freestyle, one particular trick became a big part of his life. As a racer, there are not a lot of tricks involved, but whipping around corners is crucial to reaching a top speed.
“Coming from a racing background, I’ve never really been super into doing tricks in a whole,” Bereman said. “But racing got to such a point where you’re basically whipping and scrubbing every jump to stay lower to the ground to get your wheels back down quicker to get back to driving your momentum forward.”
In turn, as he started to transition to the freestyle side of the sport, Bereman found nostalgia in ‘The Whip.’
“In freestyle riding, you’re kind of just taking that part of my racing background and what I know, and then transitioning into going as big as possible,” he said.
And he always goes big.
Over the course of Bereman’s career, ‘The Whip’ has played a crucial role in his success.
“The Whip is the most iconic, classic things that you can do on a motorcycle,” he said. “And now it’s evolved to the point where it’s mind-melting, so say the least. You’re getting the bike completely upside down and bringing it back to its wheels. Like, you’re throwing your bike completely backwards — a 250-pound motorcycle — and then turning it back straight to land on your wheels, it’s crazy.”
As difficult as the trick really is, there is a lot to be said about the simplicity of ‘The Whip.’
“I think the biggest thing that I take from it is, it’s simple,” Bereman said. “But it’s taken something so simple to such a level that it’s almost defying gravity, in a sense. When you watch it, it doesn’t make sense how you can throw a bike around like that. You know what I mean? It’s one of those things where it’s reached such a level that the simplicity is what really keeps me coming back.”
At only 30 years old, Bereman has a lot of riding ahead of him. God willing. He wants to keep bringing ‘The Whip’ with him as he tries to continue to elevate himself and those around him.
Tyler Bereman Sees A Blank Canvas And Uses His Bike As The Paintbrush.
While Bereman is on a motorcycle, he wants to let things flow naturally.
805 Beer
He lets his bike tell the story.
“I’m not necessarily going out there and doing the biggest flips and the biggest tricks and all that,” Bereman said. “It’s more about the simplicity of what we’re doing and trying to make what we do look good. Using the elements of the earth. When you go out there, it’s a blank canvas and you can go out there and do whatever you want with the bike as the paintbrush.”
That freedom has allowed Bereman to really find his place within the world of motocross.
“That’s what I really love about free-riding,” he said. “It doesn’t have to be racing and it doesn’t have to be freestyle. It doesn’t have to be a competition with big jumps. It’s whatever you want it to be.”
As The Sport Continues To Grow, Tyler Bereman Wants To Be A Part Of The Evolution.
Although there are some limitations on what a motorcycle can do, Bereman doesn’t believe that will stop creativity. He sees the sport continuing to grow and is of the belief that the world offers opportunity.
“I think the sky is the limit with creativity,” Bereman said. “There’s so many different things these days and it doesn’t have to be the biggest jump or trick. There’s so much of a canvas of this world— we have rolling hills all over the place, and there’s so much that you can do with it, there’s so much world out there that’s untouched.”
While his career continues to evolve and those around him continue to push him, Bereman hopes that motocross and dirt bikes will continue to gain momentum.
“I think the sport is well on its way in the right direction,” he said. “Honestly, we’re trying to push this in the sport of the direction of other action sports of, say, snowboarding. There are contests in snowboarding and there is also backcountry snowboarding. That is the same with skating and BMX. And there are guys that are making a living by building content.”
“So just trying to push that for motorcycles is going to be key. Because it was one or the other for me. Racing or competitions. So I think that ultimately, the simplicity of free-riding is gonna bring more eyes into motorcycles as a whole.”
Tyler Bereman Does Not Shy Away From Fear.
Fear is not a word in Tyler Bereman’s vocabulary. He channels that emotion and turns it into excitement and drive.
“I still get the butterflies — I still get nervous for sure,” Bereman said. “But I can kind of turn my brain off and just lock in. Once you get that first jump out of the way, it kinda just feels routine after that. You push yourself to go higher and higher and higher. And then even higher.”
However, when Bereman is entering the unknown, there are moments where he is scared.
“The scariest thing to me that I’ve done is just overcoming the fear of new jumps and terrain,” he said. “For us, we’re so in tune with what we’re doing. If we know the distance, we know what gear we need to be in. And at that point, it’s all feel of getting off the jump and then seeing what it says to you, and then ultimately just turning your brain off and trusting yourself.”
But if Bereman doesn’t know the distance or the size of the jump, he has to adjust. That’s where the nerves come into play.
“You have to just roll the dice and see what happens,” Bereman said. “That’s the scariest part for me. Overcoming the fear of big jumps and stuff that we build where you’re unknown about the speed and the distance and all that technical stuff. If you’re gonna come up short the jump, for example, you can feel it and you know you’re in for a rude awakening. That’s definitely the scariest part.”
While the emotion of fear is exactly that, it’s a large part of why Bereman keeps getting back on a bike.
“That’s why we do what we do,” he said. We do it for those feelings. There’s something to be said about facing your fears and overcoming the mind games and pushing yourself through it. The reward of conquering those emotions is the goal. It’s cool to put yourself to that point and face your fears and overcome them. There’s something to be said about that.”
Tyler Bereman Wants To Leave A Legacy Greater Than Himself.
Over the course of his life, Bereman has always kept an open mind and his foot on the gas. No matter what challenges were thrown his way, he never gave up.
805 Beer
And as he continues to chase his dream and do what he loves, he wants to leave that message with those who follow in his path.
In a world of motocross where the options are so wide open, Bereman wants the youth to know that there is more to the sport. He wants them to understand the ways to making a living from a passion.
“Content is alive and well in every aspect of life,” Bereman said. “It’s not all about race results and winning anymore. You see kids make millions of dollars off TikTok, and you see all of the opportunities to engage with fans. So teaching these kids to market themselves and enjoy what they do is part of the legacy I want to leave behind.”
In both Bereman’s film and his everyday life, his desire to make what he loves a reality is rooted in breaking boundaries and taking risks. Bereman never stopped chasing his dream, no matter how many doors were closed, and he hopes that he can help others do the same.
“Obviously, with my film, it’s about my life and where I’ve gotten to,” he said. “But I think a big, major catalyst of that success is a relationship between a father and son. It’s also about never giving up on your dreams— no matter what they are and how wild they are. My father helped me see that and I want to share that with others. It’s about never giving up.”