LeBron James’ seven-year, $90 million shoe deal he signed with Nike in 2003 has proven to be a bargain for the apparel giant. By 2013, Nike was selling more the $300 million worth of LeBron sneakers annually, so they did the smart thing: locked down LeBron to a lifetime deal at the end of 2015, estimated to be worth as much as $1 billion, according to Forbes.
James will likely maintain the title of best-selling shoe in the NBA for the forseeable future. Last month, Nike vice president of innovation Tinker Hatfield claimed the company was working on a “groundbreaking” sneaker for LeBron James’ move to the Los Angeles.
Well, last night LeBron James posted several Instagram photos that unveil what Tinker was talking about. LeBron teased his 16th signature shoe, slated to drop on September 20th.
Check them out:
The lion eyes on the back is fire flames.
It’s unclear how much the shoes will sell, but likely between the $150-$200 range. Nike will also undoubtedly release colorways more in tune with the yellow and purple LBJ will rock this season.