Puma just announced their biggest sneaker launch of the year, a brand new franchise and technology called LQD CELL. An evolution of Puma’s signature franchise CELL, which first debuted in the ’90s and was relaunched and revamped in the fall of 2018, LQD CELL (pronounced liquid) has the aesthetic of a lifestyle sneaker with the built-in technology of a performance shoe.
Key features of Puma’s new LQD CELL technology include…
• Soft yet sturdy hexagonal cells that compress and work together with ProFoam.
• Smaller cells than the original CELL technology that are arranged in a new configuration to further maximize shock absorption.
• Designed to enhance performance and comfort through stable cushioning.
LQD CELL Origin AR will be the first drop in PUMA’s LQD CELL collection. The new technology is both a functionality and design element, outwardly visible through the hexagonal cutouts on the outsole.
The limited-edition LQD CELL Origin AR will be released this Thursday, April 4th online at PUMA.com and in select retailers worldwide. Buyers of the LQD CELL Origin AR can unlock an enhanced shopping experience through augmented reality (AR) in the LQD CELL AR app.
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