DiGiorno Pizza Wasn’t The Only Twitter Account Hijacking #WhyIStayed — Check Out These Jerks

by 3 years ago
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DiGiorno Pizza is now included on the robust list of brand-managed social media accounts jumping on a trending hashtag just to push their product.

In the wake of the Ray Rice debacle, the heartbreaking #WhyIStayed hashtag began trending worldwide after women in abusive relationships began to share their personal stories in an effort to help other women silently suffering in an abusive relationship.

DiGiorno, creators of frozen pizza and not quite masters of social media, jumped on the trend and took it as an opportunity to create brand awareness.

DiGiorno's Pizza Tweet

Good job, DiGiorno. You’re implying a woman put up with spousal abuse because of stuffed crust pizzas and dipping sauces. The company quickly did a “my bad” and deleted the tweet, replacing it with this Mea culpa

//platform.twitter.com/widgets.jsI’m not sure what’s faker — that apology or the pizza toppings.

DiGiorno’s gaffe was probably an honest mistake but don’t think for a moment every #WhyIStayed tweet is meant to heal, inspire and support women. There are always some dicks in the group.

Here’s a handful of those jerks looking to push a product, make a bad joke, or just be an asshole because a handful is probably all a person could tolerate.

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H/T SheKnows


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