Woman Fills Amazon Cart Prior To Prime Day. Then She Sees Her Total: ‘I Feel Bamboozled’

Every year, Amazon has a special event called Prime Day. According to the company, this is a day when you can get incredible deals on everyday items.

Sometimes, these deals really are good. You can find everything from shoes to beds to grills at a hefty discount—and given that almost all of these items are fulfilled with Amazon Prime, you can expect them at your door in anywhere from a few days to a few hours.

However, in recent years, some on the internet have said these deals aren’t all they’re cracked up to be. A few Amazon customers have alleged that the discounts have been minimal, while some say there have been no discounts at all. Others have even alleged that Amazon is tricking customers into thinking that they’re getting a Prime Day deal, only to secretly charge them the usual price.

Now, a user on TikTok has captured the internet’s attention after alleging that she’s experienced the latter personally.

Is Prime Day Really A Good Deal?

In a video with over 216,000 views, TikTok user Mia Rodriguez (@mia.n.rodriguez) says she was excited for Prime Day. When it actually arrived, however, she was met with an unpleasant surprise.

“I added a bunch of stuff to my Amazon cart cause I knew that it was gonna be Amazon Prime Day,” she starts. “Do you know that some of the prices went up and now are discounted to just be the same as the original price?”

In other words, Rodriguez is alleging that the final price stayed the same, even if Amazon advertised a greater discount. She says that this is a sign that one should not feel the need to shop on Amazon Prime Day as it’s “probably not that good of a deal.”

“Make sure you click the button that helps you track the prices, because I feel bamboozled,” she says.

In an email, an Amazon spokesperson provided the following statement: “The vague allegations in the video are false, and the video includes no specific information about products or prices to support the claims. We hold our deals to strict standards—every discount shown is validated against real prices customers have recently paid on Amazon or that competitors have recently offered, and customers can check up to a full year of price history for themselves using Alexa for Shopping. Our customers shopped millions of items at our lowest prices of the year so far, and tens of thousands of deals from top brands at 40% off or more.”

Shoppers Make Similar Claims

Across the internet, many users have accused Amazon of either not lowering prices on Prime Day, or lowering them by a small amount while advertising a steep discount.

For example, one user on Reddit claimed they saw an item listed on Amazon for $35.99. Then, on Prime Day, it stayed the same price—only with a big, bold advertisement that it was a “Prime Big Deal.” The site now boldly claimed the item was on a 22% discount from $45.99, even though the final price was the same.

Others have made similar allegations. Another Redditor claimed they filled their cart for Prime Day. Then, when it finally rolled around, they checked their cart, only to discover their checkout price was the same. They did notice one change—their final price now boasted a 47% discount.

Is There Any Data To Support This?

In 2025, the Washington Post tracked the prices of almost 50 items on Amazon. The author, Geoffrey A. Fowler, logged the prices before and during Prime Day and compared them.

Overall, Fowler determined that purchasing everything during Prime Big Deal Days would have saved him just 0.6% compared with the prices he’d previously paid.

In short, if you want to get a good deal on Amazon products, you shouldn’t wait for Prime Day. Instead, you can follow Rodriguez’s advice and track the price of the item you’re interested in. Numerous websites, apps, and plugins offer some version of this service. Amazon itself also has a price history button on many items.

By looking at an item’s price over time, you can get a sense of how much it should cost—and when you can get the best deal.

Commenters Agree

In the comments section, many users agreed with Rodriguez’s assessment of the situation.

“Big deals =$2 off,” a user wrote.

“This is exactly what has happened for Black Friday for decades. People still don’t see it,” added another.

“Almost my whole cart went up and now listed as a Prime day deal right back to the original price,” shared a third.

That said, some claimed that there were still some deals to be found.

“Okay but the book deals are actually amazing. I got 9 books for $55,” stated a viewer.

BroBible reached out to Rodriguez via TikTok direct message and comment.