Chase Bank Tells Its Customers To Stop Being Poor In A Deleted Tweet That Enraged The Internet

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Today In: When Brands Try To Be Quirky But Instead A Social Media Intern Gets Fired…

Chase Bank.

The bank attempted to instill a bit of #MondayMotivation in its customers by treating them like mouth-breathing imbeciles.

In a since-deleted tweet to its 365,000 followers, Chase instructed that all one’s financial woes can be eliminated by taking a few condescending steps…

https://twitter.com/kellyawallace/status/1122928758841856002

A bold claim for a bank whose parent company got bailed out by taxpayer money to the tune of $25 billion in 2008. Someone can also be less poor if you don’t drill them for a monthly fee of $12 to $25 if their checking account balance dips below $500. Or if you don’t hit them with overdraft fees as high as $34.

Others decided to turn their anger at Jamie Dimon, CEO of JPMorgan Chase, whose salary was recently inflated to $31 million and who has been criticized for paying low-level Chase employees squat.

“They pay their workers barely enough to make rent, and then try to shame them into thinking it’s their own fault for buying an occasional coffee,” Rep. Katie Porter, D-Calif. Porter said in an emailed statement to NBC. “Meanwhile they spend millions on lobbyists for corporate tax breaks and gutting banking rules. It’s outrageous but I’m not surprised.”

Chase was buried in the trenches taking grenades all yesterday.

https://twitter.com/jpbrammer/status/1123051266937118722

Chase addressed the backlash by recognizing how out of touch the tweet came off.

Interested to see if this will affect their business at all. Unlikely.

Matt Keohan Avatar
Matt’s love of writing was born during a sixth grade assembly when it was announced that his essay titled “Why Drugs Are Bad” had taken first prize in D.A.R.E.’s grade-wide contest. The anti-drug people gave him a $50 savings bond for his brave contribution to crime-fighting, and upon the bond’s maturity 10 years later, he used it to buy his very first bag of marijuana.