Today In: When Brands Try To Be Quirky But Instead A Social Media Intern Gets Fired…
Chase Bank.
The bank attempted to instill a bit of #MondayMotivation in its customers by treating them like mouth-breathing imbeciles.
In a since-deleted tweet to its 365,000 followers, Chase instructed that all one’s financial woes can be eliminated by taking a few condescending steps…
https://twitter.com/kellyawallace/status/1122928758841856002
A bold claim for a bank whose parent company got bailed out by taxpayer money to the tune of $25 billion in 2008. Someone can also be less poor if you don’t drill them for a monthly fee of $12 to $25 if their checking account balance dips below $500. Or if you don’t hit them with overdraft fees as high as $34.
Others decided to turn their anger at Jamie Dimon, CEO of JPMorgan Chase, whose salary was recently inflated to $31 million and who has been criticized for paying low-level Chase employees squat.
“They pay their workers barely enough to make rent, and then try to shame them into thinking it’s their own fault for buying an occasional coffee,” Rep. Katie Porter, D-Calif. Porter said in an emailed statement to NBC. “Meanwhile they spend millions on lobbyists for corporate tax breaks and gutting banking rules. It’s outrageous but I’m not surprised.”
.@RepKatiePorter outlined the budget of a single mother who works as a Chase bank teller, and asked JPMorgan CEO Jamie Dimon for solutions for the mother's over-$500 shortfall.
Dimon did not have a response pic.twitter.com/pYp6VfuZ3l
— Bloomberg Originals (@bbgoriginals) April 10, 2019
Chase was buried in the trenches taking grenades all yesterday.
.@Chase: why aren’t customers saving money?
Taxpayers: we lost our jobs/homes/savings but gave you a $25b bailout
Workers: employers don’t pay living wages
Economists: rising costs + stagnant wages = 0 savings
Chase: guess we’ll never know
Everyone: seriously?
#MoneyMotivation pic.twitter.com/WcboMr5MCE— Elizabeth Warren (@SenWarren) April 29, 2019
Oh my God fuck you @Chase bank. https://t.co/em2QfmR2QW
— Patton Oswalt (@pattonoswalt) April 30, 2019
*orders a coffee at the hospital Starbucks where I received a $90,000 bill from an injury on my second job*
CHASE BANK: But have you tried making coffee at home??
— Zack Bornstein (@ZackBornstein) April 30, 2019
#MondayMotivation, by Chase Bank: pic.twitter.com/e1zCbbekvT
— mäther (@carlysintothat) April 29, 2019
https://twitter.com/jpbrammer/status/1123051266937118722
You: why is your ratio exploding
Chase Bank, who took $12B in TARP funds: no idea
You: you sure?
Chase Bank: no idea
You: seriously? Your CEO makes $31 million and is worth over $1B
Chase Bank: new phone who dis #MondayMorons pic.twitter.com/sArO5SuQiX— Mike (@ultrarunmike) April 29, 2019
Chase Bank got a 25million dollar bailout and they wanna try and school somebody on financial responsibilities pic.twitter.com/3is2yiJVZy
— DKT (@darleneturner53) April 29, 2019
Chase addressed the backlash by recognizing how out of touch the tweet came off.
Our #MondayMotivation is to get better at #MondayMotivation tweets. Thanks for the feedback Twitter world.
— Chase (@Chase) April 29, 2019
Interested to see if this will affect their business at all. Unlikely.