It’s safe to say that if we know anything about our future, it’s that it consists of streaming.
TV shows, movies, sports — you name it, and we’ll likely be watching it on a streaming app in the future (if we’re not already).
And yet, despite the fact that streaming has become a staple of the way we consume entertainment, the industry’s biggest player, Disney, has yet to truly enter the fray. Until now.
With Disney+ set to launch in November, entertainment’s biggest powerhouse has finally entered the streaming wars, and considering everything we’ve learned about the service thus far, it appears that Disney is looking to conquer the game as fast as possible.
As if including iconic titles such as the Marvel Cinematic Universe, Star Wars, and Pixar wasn’t enough of a draw, Disney+ has recently unveiled a price package that is set to blow away the competition.
Announced during an investor call on Tuesday, August 6, Disney CEO Bob Iger revealed that a Disney+, Hulu, and ESPN+ bundle will cost just $12.99, which not only rivals the price of its competitors but also includes two additional platforms in ESPN+ and Hulu.
“The positive response to our direct-to-consumer strategy has been gratifying, and the integration of the businesses we acquired from 21st Century Fox only increases our confidence in our ability to leverage decades of iconic storytelling and the powerful creative engines across the entire company to deliver an extraordinary value proposition to consumers,” Disney CEO Bob Iger said in a statement.
“That $12.99 bundle offers consumers tremendous volume, tremendous quality, and tremendous variety for a good price.”
We shouldn’t be surprised, though, because in typical Disney fashion, they’ve once again blown away the competition.