Fireball Cinnamon Whisky is a beloved sweet booze that tastes like Big Red and Jim Beam had a baby. And if you want to bring that same flavor to your food, without the hangover, then a Dollar Tree customer found a seasoning mix you may want to know about.
TikTok user Aly Lane (@alylanee) filmed herself inside of one of the budget-friendly store’s locations. She holds up the branded seasoning container to the camera. “I’m at Dollar Tree, and I just saw s—-. And I wanna know who is using it? And what are you using it for? Fireball Whisky-flavored seasoning—what are you using this on? When I think about Fireball, makes my stomach turn. Fireball used to be my drink of choice. A seasoning of Fireball, for what?” she asks.
While Aly was befuddled by the potential uses for such a seasoning, folks in the comments section of her video were rife with ideas. One person quipped, “I use it in spell work.”
A viewer stated that this seasoning could be a great addition to a beloved sweet treat. “Hear me out, spicy Cinnamon rolls,” they wrote.
Someone else thought it could be a good mix-in for “Smoked cream cheese.”
Another suggested, “Season the rim of the glass for shots or spicy drink?”
What Is Fireball Whisky Made Of?
Despite its name, the blazing booze cannot be unilaterally referred to as whiskey. According to Elevated Spirit Shop, the drink is “inspired by whiskey and contains whiskey, but it’s not technically classified as whiskey in most countries.” And the online alcohol supplier explained why. Yes, Fireball does use “whiskey … [as its] base ingredient.” However, because of the added sugar that’s blended into the beverage and its lower alcohol-by-volume percentage (whiskey is typically 40% to 46%, whereas Fireball is 33%), it legally can’t be called whiskey in the U.S. and Canada.
In the same blog post, Elevated Spirit Shop writes that Fireball is actually a liqueur with a Canadian whisky base. Natural cinnamon flavoring, along with sweeteners, are added to the drink.
The U.S. Alcohol and Tobacco Trade Tax and Trade Bureau has stringent guidelines for a product to be officially referred to as whiskey. First, it has to be made out of fermented grain mash, which is then aged in wooden barrels. And when it’s bottled, its ABV must be at 40% or higher, and the booze cannot contain any additional “flavorings, colorings, or sweeteners,” the store writes.
Other Fireball Whisky Seasonings
The small yellow container Aly shows in her video isn’t the only Fireball-branded seasoning consumers can purchase. Weber sells a 6.5-ounce container of “Sweet Cinnamon Heat Whisky Flavored Seasoning” on Amazon for $7.51. This way, folks can coat their meat of choice before cooking it up.
Moreover, the same company sells Fireball-flavored hot sauce for consumers who want to add a spicy, cinnamon kick to their food. And if gorging on taco meat that tastes like Fireball is your thing, then you may want to check out this seasoning mix as well.
Other folks have spotted the small jar of Fireball seasoning at Dollar Tree as well. Your Snack Dealer posted a photo of it on Instagram, touting the find. Like Aly, they didn’t seem to know what to do with it. “I haven’t decided what I am going to use it on, but I did buy one! Anyone have ideas?”
One commenter actually remarked that they “love this seasoning” and said it’s “great on sweet potatoes.” This would make sense, seeing as it’s packing a cinnamon flavor.
The food influencer then posted an update on their Facebook account, stating that the seasoning was “not at all that [they] … thought it would be.” They added that it had a “way more savory” flavor than they had anticipated. They speculate it makes it a good rub for “chicken or pork.”
When Did Fireball Get Popular?
A Couple Cooks writes that Fireball actually got its start in Canada in 1984, as “a flavored schnapps line of Seagram’s.” Back then, it was known as Dr. McGillicuddy’s Fireball Whisky. However, in the 2000s, Sazerac acquired the beverage and rebranded it simply to “Fireball.” This marketing makeover proved to be a successful pivot, and droves of young bar-goers and pre-gamers all across America flocked to liquor aisles to pick it up. In fact, in 2016, Fireball hit $150 million in sales, helping to propel it to become the U.S.’ “top selling liquor.”
@alylanee Fireball seasoning at Dollar Tree, what are you using this on? #fireball#seasoning#dollartree
BroBible has reached out to Sazerac via email for more information on Fireball’s ancillary products. We also reached out to Aly via TikTok direct message for further comment.