Domino’s Russia Axes Free Pizza For Life Promotion After Hundreds Of Russians Got Brand’s Logo Tattooed

Matt Cardy/Getty Images


How far would you go for 100 free Domino’s pizzas a year for the next 100 years of your life? Think it through thoroughly, that’s free drunk food on call for the rest of your days. And possibly obesity and diabetes but that’s neither here nor there.

Would you ink a Domino’s logo tattoo on your body? Well dozens of people did just that after Domino’s Russia announced a promotion offering fans 100 free Domino’s pizzas every year for 100 years if they got the brand’s logo tattooed “in a prominent place” on their body.

https://www.instagram.com/p/BnRjFh8l_Hi/?utm_source=ig_embed&utm_campaign=embed_loading_state_control

The two month promotion lasted just five days before the chain decided they could not keep up with demand. Domino’s announced instead that the first 350 people with tattoos will be awarded the special lifetime deal.

“An urgent message to all those sitting at the tattoo artist’s right now: We’ll include you in the list of participants, but we’re waiting for photos up to midday today,” Domino’s said in a message on the company’s Vkontakte page.

“To those with appointments scheduled for later, we recommend canceling them,” the company added. [via New York Post]

At the time of me writing this, more than 360 people posted photos on Instagram of their new ink under the given hashtag. Some of them are artsier than others. Dare I say, some of them I kinda like? Check out the prominent ones below:

https://www.instagram.com/p/BnRjFh8l_Hi/?tagged=%D0%B4%D0%BE%D0%BC%D0%B8%D0%BD%D0%BE%D1%81%D0%BD%D0%B0%D0%B2%D1%81%D0%B5%D0%B3%D0%B4%D0%B0

https://www.instagram.com/p/BnS79d2Bmy6/?tagged=%D0%B4%D0%BE%D0%BC%D0%B8%D0%BD%D0%BE%D1%81%D0%BD%D0%B0%D0%B2%D1%81%D0%B5%D0%B3%D0%B4%D0%B0

As Munchie’s points out, even with the limited promotion of 350 winners, if all 350 people take advantage of 100 medium pizzas a year for 50 years, the pizza chain is on the hook for $14 million. I think the top brass at Domino’s know that consistently eating Domino’s should kill the average person within 15 years. In that case, it ain’t a bad viral marketing campaign.

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