In case you just woke up from a holiday weekend coma, the big news in music this week is the surprise release of Eminem’s new album Kamikaze.
I guess when you are as big a music icon as Marshall Mathers is, doing any actual advanced promotion for an album is pretty much just wasting money. People are going to buy the songs and album anyway, so why bother?
Anyhoo, Eminem’s first music video for Kamikaze is for the song “Fall.” In it, we get to see MM flex his acting chops once again, and, uh, fall down a lot. Get it?
The video begins with him scrolling through all the negative reviews for his last album Revival, which then eventually leads to Eminem being chased around by a ghostly black figure.
Also, as usual, he takes aim at another rapper in the lyrics with some very controversial words for Tyler, the Creator, drawing the ire of some in the music industry including Bon Iver’s Justin Vernon who provided vocals on the track.
“Was not in the studio for the Eminem track… came from a session with BJ Burton and Mike Will. Not a fan of the message, it’s tired. Asked them to change the track, wouldn’t do it. Thanks for listening to BRM,” Vernon wrote on Twitter.
“Eminem is one of the best rappers of all time , there is no doubt. I have and will respect that,” he contined. “Tho, this is not the time to criticize Youth, it’s the time to listen. To act. It is certainly not the time for slurs. Wish they would have listened when we asked them to change it.”
Imagine Dragons’ Dan Reynolds also weighed in with thoughts on the lyrics to “Fall.”
“It’s never ok to say a word that is filled with hate. I don’t care what year you were born in or what meaning it has to you. if it contributes to hate and bigotry then it is hateful. period. there is never an ok time to say the word f****t I don’t care who you are,” he wrote on Twitter.
None of that has stopped Kamikaze, produced alongside Dr. Dre, from rapidly rising up the charts though. CNN reports that it is currently on track to hit No.1 on the Billboard 200 chart, making it the ninth Eminem album to do so.
Meanwhile, rapper Machine Gun Kelly dropped a diss track against Eminem called “Rap Devil.” It is in response to being called out by Eminem on the song “Not Alike” for a 2012 tweet where MGK called his daughter Hailie “hot as (expletive).”
MGK, who has claimed Eminem got him blackballed in the industry following the tweet, raps in his track, “Mad about something I said in 2012 / Took you six years and a surprise album just to come with a diss.”
I think this person on Twitter probably summed up this beef the best.
45-years-old and Eminem is still setting the music world on fire, for bad or for good, with his music.