The Flaming Lips And Dogfish Head Are Releasing A Record That’s Literally Filled With Beer
Delaware’s Dogfish Head Brewery has always had a reputation for pushing the boundaries when it comes to making beer, and they managed to become a major player in the industry thanks in no small part to the vision of founder Sam Calagione, a master marketer who just so happens to know how to make some pretty damn good brews.
As the world of craft beer becomes increasingly crowded (and, in turn, competitive), Dogfish Head has turned to a fair number of gimmicks to drum up publicity for products outside of their ever-reliable flagship line. They recently released a “survival beer” that came with a Swiss army knife and a thermal blanket as well as one made with the same chemicals used to produce pepper spray, and now they’re teaming up with The Flaming Lips to create one of the more unique albums you’ll ever come across.
According to Thrillist, the band and the brewery are collaborating on a two-song EP called The Story of Yum Yum and Dragon created in celebration of National Record Store Day on April 21. It’s inspired by a new beer called Dragons & YumYums (which is brewed with dragonfruit and yumberries, which I have a hard time believing are a real thing and not something from Willy Wonka and the Chocolate Factory).
While this is far from the first time alcohol has played a part in the creation of a record, I’m going to go ahead and assume this is the first time that an album has literally been made with it. There will be 100 copies of The Story produced with translucent material and filled with the pink beer that will be distributed at a variety of locations across the country last month. I thought we hit Peak Hipster years ago, but it might be time to rethink things.
The record might not be easy to get your hands on, but the beer should be easier to track down once it starts hitting shelves over the next few weeks.