E11EVEN
Miami’s Famous E11even nightclub will be part of Grand Theft Auto’s marketing push in Miami.
Earlier this week, the city of Miami announced that Rockstar Games would be spending $3.9 million in the city ahead of GTA 6’s release on November 19th.
Via Miami-Dade County
Miami-Dade County Mayor Daniella Levine Cava announced today a marketing and advertising package valued at $3.9 million ahead of the release of Grand Theft Auto VI on November 19. The arrangements include an agreement between Miami-Dade County and Rockstar Games, as well as separate advertising purchases through media companies that manage advertising space at Miami International Airport (MIA) and across the County’s transportation system.
BREAKING NEWS: Miami-Dade County has announced a $3.9 million marketing package with @RockstarGames to promote GTA 6 at county facilities.
Themed lighting will be shown at PortMiami and MIA, as well as promotional displays at pedestrian walkways at the airport. Traffic signal cabinets across the county will also be wrapped in the iconic gradient.
A separate advertising purchase with media partners will also add GTA 6 promotion to the county’s transportation system (Metromover, Metrobus, Metrorail)
@MayorDaniella: “With millions of people around the world waiting for this release, we have an opportunity to make sure Miami-Dade benefits from that attention. These agreements allow us to turn that excitement into additional revenue for our community.”
The $975,000 Welcome to Vice City sign on Kaseya Center roof is part of that $3.9M deal. Funds will benefit the Dan Paul Plaza public park behind the arena
— Joel Franco (@OfficialJoelF) October 28, 2026
Rockstar’s “Vice City” marketing campaign can be seen throughout the city leading up to the game’s release.
On November 6th, Miami’s famous E11EVEN will transform into the fictional NINE1NINE club, a parody of E11EVEN that will be featured in the game.
Flo Rida will perform at the NINE1NINE club.
GTA 6’s NINE1NINE nightclub is coming to real life in Miami.
E11EVEN Miami will transform into the Vice City nightclub on November 6, with a special performance by Flo Rida to celebrate GTA 6. https://t.co/9wsZryOPoK
— GTA 6 Updates (@gtasix_) October 30, 2026