Microsoft Backtracks On Increased XBOX Live Gold Pricing, Admits They ‘Messed Up’ After Intense Backlash From Gamers

Microsoft found themselves in some hot water on Friday when they proposed to double the price of their yearly XBOX Live Gold service.

Immediately after the price hike, gamers voiced their displeasure on social media.

Things got so bad that Microsoft conceded and decided to backtrack on their proposed price changes.

Via XBOX

We messed up today and you were right to let us know. Connecting and playing with friends is a vital part of gaming and we failed to meet the expectations of players who count on it every day. As a result, we have decided not to change Xbox Live Gold pricing.

We’re turning this moment into an opportunity to bring Xbox Live more in line with how we see the player at the center of their experience. For free-to-play games, you will no longer need an Xbox Live Gold membership to play those games on Xbox. We are working hard to deliver this change as soon as possible in the coming months.

If you are an Xbox Live Gold member already, you stay at your current price for renewal. New and existing members can continue to enjoy Xbox Live Gold for the same prices they pay today. In the US, $9.99 for 1-month, $24.99 for 3-months, $39.99 for 6-months and $59.99 for retail 12-months.

Pretty cool of Microsoft to own up to their mistake but still a bad look overall.

Jorge Alonso BroBible avatar
Brobible sports editor. Jorge is a Miami native and lifelong Heat fan. He has been covering the NBA, MLB and NFL professionally for almost 10 years, specializing in digital media.