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I just looked and I’ve only posted on my personal Instagram 5x this entire year. I update my Story almost daily but I’m sitting at a grand total of 5 actual posts for the year and the last one was in June. Meanwhile, I’m posting all day everyday over on the @BroBible account which you should all be following if you’re not already.
2020 was a giant turd sandwich. I won’t hit you with the tragic details of my own life this year because everyone went through something in 2020 and you don’t need to hear anything else that might bring you down. Tragically, a look at 2020’s most-liked Instagram posts of the year shows that sadness and loss are what brought millions of people together this year.
Here’s a look at the top 10 most-liked IG posts with stats. I’ve included them in list form along with the actual posts themselves below.
1. Cristiano Ronaldo — about the loss of Diego Maradona (November 25; 19.7 million likes)
2. Chadwick Boseman — post confirming his death (August 28, 2020; 19.1m)
3. Lionel Messi — about the death of Diego Maradona (November 25; 16.4m)
4. Kylie Jenner — bday post for Travis Scott (April 30; 16.0m)
5. LeBron James — post about the loss of Kobe Bryant (January 27; 15.5m)
6. Ariana Grande — announced her engagement (December 20; 15.4m)
7. Kylie Jenner — photo of her kid (March 27; 15.3m)
8. Kylie Jenner — video of her kid (October 1; 14.5m)
9. Cristiano Ronaldo — birthday photo (February 5; 14.3m)
10. Kylie Jenner — photos with Travis Scott (October 18; 14.2m)
Aaaaand here are the posts themselves if you’re ready to look back at the year that was:
https://www.instagram.com/p/B_nR1yfHciI/
https://www.instagram.com/p/CJB4svPlDD_/
https://www.instagram.com/p/CGeGq-THzME/
At no point in my life will I ever understand the appeal and popularity of Kylie Jenner. 206 million people follow her on Instagram….why? It seems like the classic case of someone seeing a line of people waiting for something so that person then gets in line and starts to wait without having any idea what they’re waiting for. As if hundreds of millions of people are following Kylie for no reason other than hundreds of millions of people are following her. I’m sure I’m missing a lot here but as I said, I’ll never understand it.
That photo of the egg on Instagram still holds the world record for the most-liked post of all time with 54.8 million ‘likes’ back in 2019. Meanwhile, 12 of the top 20 most-liked Instagram posts in history all came in 2020 which I suppose bodes well for Instagram’s growth.