Ladies and gentlemen, Natty Light is adding a new array of flavors into the mix for Summer 2021: Natty Light Sour Seltzer.
Sweet is out. Sour is in.
The new batch of Natty Light sour hard seltzers follows in the footsteps of the Warheads ‘Extreme Sour’ Hard Seltzer, a collab between the iconic sour candy and New York’s Artisinal Brew Works. The Warheads Hard Seltzer collab went mega-viral in early April, with each tallboy can coming in at 5% ABV and four signature Warheads flavors: Watermelon, Blue Raspberry, Black Cherry, and Lemon.
Anheuser-Busch InBev’s new sour seltzer line is slightly different from the Warheads Hard Seltzers.
Natty Light Sour Seltzer is 6% ABV in 12oz cans, with four flavors, pictured above:
-Rind & Dined Watermelon
-No Capple Green Apple
-Razzle Dazzle Blue Raspberry
-Slice for What Lemon.
Here’s a glimpse of the Natty Light Sour Seltzers from a mailer sent to elite members of the bloggerati, including myself.
The new Natty Light Sour Seltzer is a pretty tasty new option for summer hangs.
It’s also proof that the multi-billion dollar hard seltzer wars aren’t going away any time soon.
Now firmly in it’s third summer of popularity, the boozy seltzer segment seems to be approaching a coming-of-age. Maybe even an identity crisis, dare I say?
The pool is certainly crowded with options. Very crowded.
Also, canned tequila and vodka soda options have emerged with their own market share (IE: High Noon, Ranch Water, Mamitas, etc) looking to capitalize on the thirst of drinkers looking for *something different* than the flavors hard seltzers can provide.
I guess we’ll find out!
In the meantime, enjoy ’em while they last.
Natty Light Sour Seltzer