Human interest stories are always so dope to me. That’s because they often show inspiring people who are taking a hobby and passion what they love doing, and are using it to do some good for others. In this case, Olukai shoes focuses in on a group of three creative photographers from Hawai’i — the island that inspires the brand — who capture stories of people in the native land.
Olukai shoes released a short teaser video on its YouTube channel showing some of the incredible work that these photogs are creating, with one of the guys, Bryce Johnson, narrating the entire thing to give a better idea as to what inspired them to travel around Hawai’i to tell these types of stories. Take a look at the short video below to get a better understanding, and respect, for what these bros are doing.
See, told you these type of human interest stories are dope, right? Seeing some of the elements these photographers are throwing themselves into is incredible, with them bobbing in the ocean or standing on a surfboard to get the ideal shot. It’s pretty magical stuff.
Considering all of Olukai shoes capture the glory for Hawai’i in every shoe and sandal they design — with the company even giving a portion of all proceeds directly supports the Ama OluKai Foundation, which honors those who preserve and celebrate the cultural heritage and Aloha spirit of Hawai‘i — these photogs speak to the brand’s mission in representing the island with passion. In their own words, there’s no competition among each other, there’s simply a respect for one another to go “shoot their backyard.”
With a variety of styles and designs available for men, OluKai shoes and sandals have the best options to keep your feet happy and your mind relaxed all summer long.
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