Here’s Why You’re Getting All Of Those Emails About Privacy Policy Updates

by 12 months ago


Desperate employee, stressed young man resting head on laptop keyboard

Over the past few weeks, you have probably noticed that your inbox has been flooded with emails alerting you that companies have updated their privacy policy. And if you enjoyed your Memorial Day weekend and haven’t checked your email since late last week your inbox may look something like this.

So why is every company under the sun sending these “We’re updating our privacy policy” emails? It’s because corporations are being forced to by a new European law. Even if you’re not European, the new guidelines pertain to any app or website that could be utilized by European citizens, so pretty much every website and app.

The new law is called the General Data Protection Regulation (GDPR) and it went into effect on May 25 after it was introduced two years ago. Companies are making a late push to make sure that their apps and websites meet the new guidelines because if they fail to do so there’s a potentially massive fine of up to 4% of their global revenue or 20 million euros (whichever is higher). The new rules are an attempt to protect the personal data and privacy of EU citizens.

TAGSGDPRGeneral Data Protection RegulationNewsPrivacyPrivacy PolicyTech