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The Pabst Blue Ribbon Account Is Going Viral With Profane Tweet About Dry January

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Pabst Blue Ribbon Goes Viral With Profane Tweet About Dry January

iStockphoto / hapabapa


  • We are barely into January and the Pabst Blue Ribbon Twitter account is already front-runner of the year for most unexpected tweet of the year
  • The PBR Twitter account shared a (hilariously) profane tweet about Dry January and it’s picking up tons of responses from bewildered Twitter users
  • Read more articles on BroBible right here

As someone who spends a great deal of time writing about bourbon and other spirits, I think Dry January is one of the dumbest things on the calendar year. Can’t you just drink in moderation all year long? Do you really need to take an entire month off because some marketer told you to?

It appears as if the Pabst Blue Ribbon Twitter account is also anti-Dry January. They’ve fired off some recent ‘Wet January’ tweets followed by a (hilariously) raunch and possibly NSFW tweet that’s going viral.

UPDATE: It appears as if the Pabst Blue Ribbon employee who sent the tweets has been fired

Pabst Blue Ribbon’s VP of Marketing, Nick Reely, released this statement regarding the tweets:

“We apologize about the language and content of our recent tweets. The tweets in question were written in poor judgment by one of our associates. In no way does the content of these tweets reflect the values of Pabst and our Associates. We’re handling the matter internally and have removed the tweets from our social platforms.”

Pabst Blue Ribbon Goes Viral on Twitter With Profane Dry January Tweet

Pabst Blue Ribbon Goes Viral With Profane Tweet About Dry January

Pabst Blue Ribbon Goes Viral With Profane Tweet About Dry January

Pabst Blue Ribbon Goes Viral With Profane Tweet About Dry January

Pabst Blue Ribbon Goes Viral With Profane Tweet About Dry January

Pabst Blue Ribbon Goes Viral With Profane Tweet About Dry January

I’m not fully clear on whether or not the Pabst Blue Ribbon Twitter account is really just going for it to start the year. Or if it’s possible that someone hacked the PBR Twitter and/or is trying to quit their job to start 2022. Either way, I’m loving the tweets and replies. We need more of this from brands in 2022.

There’s also this whole ‘PBR is Wet’ thing that they seem to be trying to push and most people (myself included) don’t really get it.

In a perfect world, I’d like to imagine that this massive brand has given their social media manager free rein to do and say whatever they want on social media. I hope that’s the case. If it turns out they were hacked or someone is getting fired, that sucks.