Pabst Blue Ribbon
Pabst Blue Ribbon has been in the lab cooking up the newest spin on the hard seltzer market. Instead of going right down the middle, PBR took a step back and thought about what it could do differently. The answer came in the form of Hard Tea Seltzers. It’s a unique twist on a traditional seltzer, which is simply just flavored water. By adding the tea aspect, PBR offers up more effervescence and bolder fruit profiles, which make them really standout.
By introducing Pineapple-Passionfruit Black Tea, Raspberry Black Tea, Peach Black Tea and Lemon Black Tea, they’ve put summer drinking at the forefront. Each variety case will include all four, natural flavors in a 12-pack of 12oz slim cans— and at 4% ABV, it’s not going to get you sauced, but you’ll be feeling pretty good after a long day in the sun. As for the taste, I was delighted to give them a try in the first edition of 60-Second Tastes, a new series where I give you everything you need to know about a food/beverage product in 60(ish) seconds.
— Grayson Weir (@GsonJW) March 23, 2021
After sampling through the lineup, I can definitively say that I much preferred Lemon and Peach to the others. However, tastes will vary and I would not hesitate to pick up the Raspberry or Pineapple-Passionfruit while grilling in the backyard, beaching it in the dog days of summer, or on a boat with the boys. The carbonation level is more refined than the other seltzers on the market, which allows the flavor to shine through in a much needed shake-up to the market.
“We want to continue offering people fun, differentiated drinks that are shareable and surprising; drinks that make them say ‘Woah, PBR did that?’,” said Nick Reely, VP of Marketing. ” Our brand might be over 175 years old, but we’re still young at heart and getting creative with how we range across the beverage category, as well as how we can bring some form of value to those that shop it, is something we’re relentless about.”
Pabst isn’t breaking the barrier here, but it’s doing a great job of finding a way to standout in one of the more saturated beverage markets. Hard Tea Seltzer is exactly what you’re looking for when you don’t want beer, but seltzer is too simple. The slight difference in complexity makes all of the difference, and leads to a very enjoyable drink. Cheers.