Netflix has been testing out an instant replay feature on some subscribers without asking them and because people will look for anything to become outraged about, they are getting very, very mad about it.
“We’re trying out a feature which gives Netflix members the ability to rewatch favorite scenes and memorable moments with the click of a button,” a Netflix spokesperson told the Los Angeles Times. “Right now we’re just looking to learn from it and may or may not roll it out more broadly in the future.”
Here’s how it works…
When a particularly compelling scene happens in a movie or show on Netflix, a message pops up that asks, “Watch This Scene Again?” Then, if you want to watch it again, you can with a single click.
Most digital streaming devices already allow consumers to rewind and fast-forward. Netflix’s new feature offers a more sophisticated version of that functionality by replaying whole scenes or sequences with one click or tap.
Netflix declined to provide more details on the duration of the test or the kind of feedback it was receiving.
Perhaps the reason Netflix declined to provide details is because the feedback has been really, really bad. Perhaps.