McDonald’s was attempting to cash in on the sudden popularity of a dipping sauce that had laid dormant for decades after the Szechuan sauce was originally released in 1998 as a promotional product for the Disney animated feature film Mulan. The Szechuan sauce only became relevant again in April when the Season 3 premiere of Rick and Morty reincarnated the sweet, yet spicy dipping sauce. McDonald’s saw the marketing opportunity by giving Rick and Morty co-creators Justin Roiland and Dan Harmon a healthy helping of the sacred Szechuan sauce. This led to McDonald’s offering their sweet sauce to customers, but for one day only. That day was October 7th and it turned out to be a shit show.
On Saturday, legions of Rick and Morty fans came out in droves to their local McDonald’s to taste the cherished Szechuan sauce that has been evading them for nearly two decades. Unfortunately, the one-day-only limited release sauce was in heavy demand causing crazy lines and even forcing law enforcement to get involved. Here are some of the most incredible, sad, and infuriating images from the hordes of Rick and Morty fans attempting to get some mystical Szechuan sauce.
Some fortunate people got to enjoy their coveted Szechuan sauce.
Meanwhile, some of those who were fortunate to get their grubby little hands on the treasured Szechuan sauce are attempting to sell the dipping sauce for big bucks on eBay and other online marketplaces.
Lesson learned is that people are awful.