Ryan Reynolds may have sold his stake in Aviation Gin for $610 million, but as we see today, and despite them claiming the Ryan Reynolds version 7.8 marketing machine had been discontinued, he is still hard at it making A++ videos to help promote the popular alcohol brand.
Knowing full well that these trying times have been made even more trying by forcing thousands parents to have to deal with their kids being home all day, doing their schooling via e-learning, there is a new need in the alcohol marketplace.
Thus, this week, he introduced the new Aviation Gin “Home School Edition.”
“It’s back to school time, which this year has a whole new meaning,” Reynolds says to the camera.
“That’s why today I’m introducing Aviation American Gin “Homeschool Edition.
“It’s just like the classic delicious Aviation Gin that you love, but with more ounces.
“It can help with a variety of subjects. Fourth grade geography, whatever the new math is, and revisiting your own long forgotten middle school traumas.”
In the description of the video they also offer a link for people to schedule their Parent-Gin conference and as the spot closes out we hear Reynolds say in the background, “Middle school is the worst.”
Reactions to Reynolds’ video were exactly what any parent of a kid doing homeschooling these days would expect.
Dealing with new math, chemistry, Spanish 5 annnnd American government (that’s just the high schooler, we’ve got an 8th & 3rd grader too). Bring on the home school edition for sure!!! I think the American government class alone will drive anyone to gin.
— tdarmofal (@tdarmofal) September 24, 2020
As a homeschool parent, I approve this message. #WhenDidElementarySchoolGetSoHard #PassMeTheAviationGin
— Luminosity (@LuminosityAZ) September 24, 2020
Do i get a discount for buying by the case? #homeschool
— Eric (@the1trueEric) September 24, 2020
Thank you Ryan and #aviationgin for saving us one ounce at a time 🙂
— tlmh (@TLMM) September 24, 2020
Thank goodness you came out with this… My kids were blowing through the smaller bottles WAY too quickly
— StayAtHomeBrad (@brad_stay) September 24, 2020
Oh, and in case you were wondering…
Most certainly! Educating one's self is a never ending process https://t.co/kzFl5jJaAQ
— Aviation American Gin ✈️🍸 (@AviationGin) September 24, 2020